Samsung recently launched its most important device of the year, Samsung Galaxy S3 where five things in the device were particularly the focus of its marketing campaign, even though there are a variety of other features in this device that can be considered pretty unique. Previous version of the device, Galaxy S2, was also an immense success and similar predictions are being made about this version.
The chief marketing officer of Samsung, Todd Pendleton and chief product officer Kevin Packingham mainly talked about the five features of the phone that distinguish it in the saturated market of smart phones. The first one of these five features happens to be All Share Group Cast which allows the users to collaborate and share documents more efficiently. The second feature is Share Shot which can be used to share photos instantly at any event. Third one is the S Beam which pretty much works on the principle of Bump for iOS. After that we have Pop Up Play, a unique feature that allows consumers to enjoy HD videos at the top of anything that are doing in the background. Finally we have SmartStay notices whenever the user is looking at the screen.
Other than these, these are several other cutting edge features in Galaxy S3 that make it excel in the market. Although all these features are very exciting and quite unique, unfortunately the first three of these features can only be used if both the communicators have Galaxy S3. All the unique features of the device, coupled with an active marketing campaign, have made Galaxy S3 the most highly pre-ordered device in the history of smart phones. The phone already had more than 9 million pre-orders before its launch.
The launching ceremony of Galaxy S3 in New York was certainly a huge event and several celebrities were also present at the launch. Ashley Greene of the Twilight series fame officially hosted the launch party. Besides, Skrillex performed at the Skylight Studios celebrating the launch of Galaxy S3. Galaxy S3 is considered to be the closest rival of Apple’s iPhone and is it believed that this device would give a real tough time to the upcoming version of iPhone, iPhone 5.
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